Episode Summary:In this episode, Antonio T. Smith Jr. reveals the secrets to taking a startup from zero income to a multi-billion dollar empire. Learn actionable strategies for managing costs, understanding customer needs, and driving massive profits while controlling your narrative in diverse markets.Bottom of Form Follow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjr IntroductionFocus: How to market a startup business with no incomeObjective: Take a business from zero income and no customers to profitabilitySpecific example: Marketing Riqueza from zero dollars to $3.5 billion by the end of 2024Key ConceptsBusiness vs. Empire:Business: Generates consistent income and is owned by youEmpire: Continues after your death but may lead to oppression and eventual downfallAntonio's stance: Focus on creating a sustainable business, not an empireMarketing StrategiesObjective Setting:Define clear financial goals (e.g., $3 million to become profitable, $2.7348 billion annually)Understand the difference between no profit and being out of businessCustomer FocusIdentify Target Market:Know exactly how many customers are needed (e.g., 6.94 million for $2.7348 billion annual revenue)Focus on providing what the customers want, not just what you want to offerProfitabilityProfit-Driven Approach:Aim for massive profit, not just acquiring customersAll efforts should support the goal of reaching a defined profit marginCost ManagementExpense Management:Control labor, food, plastic, and paper costsExample: Little Caesars' model of managing costs (21% labor, 30% food, 6% plastic, 6% paper)Practical AdviceStarting with No Income:Approach business with a mindset of being brokeFocus on generating your own money without relying on external fundsDifferentiation in MarketingRiqueza’s Marketing:Positioning as a philanthropist in different markets (e.g., India)Control the narrative to appeal to specific cultural values and expectationsLearning and OutsourcingSkill Acquisition:Young entrepreneurs should learn as much as possible about their businessOlder or more established entrepreneurs can delegate tasks to focus on core business strategiesFinal TipsCommunity and Family:Involve family in business decisionsBalance personal and professional life according to individual preferences and business needsSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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