David Kreiger chats with Craig Herman, CRO at Aware where he is responsible for all GTM functions - Sales, CS, Marketing & Partnerships. Craig has more than 20 years of success in driving revenue in several areas, including enterprise software, SaaS, and partner sales, to name a few. In this episode, we dive into: Ecosystem Strategy: Three key pillars for entering new markets, the importance of technology partnerships in ecosystems, the role of resellers, using AI and technology to find industry-specific communities, and the power of networking and building contacts. Effective Sales Tactics for New Markets: Structuring partnerships and consultant agreements, the role of BDRs in building networks and tapping into communities, leveraging internal and partner networks for warm introductions, and adding value and mutual benefit in sales outreach. Rapid Fire Q&A Connect with Craig Herman: https://www.linkedin.com/in/craig-herman-aab3/ Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger https://salesroads.com/ Subscribe to the podcast and follow our Podcast LinkedIn page so you don’t miss any episodes! https://www.linkedin.com/company/sell-like-a-leader-podcast/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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