George Brontén is a life-long entrepreneur, with 25 years of experience in the software space and a passion for sales and marketing. He is the Founder and CEO of Membrain.com, an award-winning SaaS company that makes it easier for companies to capture, learn and execute the behaviors needed to achieve sales excellence. George has also published his own sales book titled Stop Killing Deals: How to Avoid Deadly Assumptions and Achieve Sales Excellence (2020). Join us as we discuss his journey and explore insights into a variety of sales topics such as how to add value to clients and prospects in core sales conversations and key elements of learning as a professional salesperson. Highlights Membrain: A SAS company Discussion on the book Stop Killing Deals George's journey and profession How you sell is why you win Selling is a noble profession when done right Understanding customers really well: their best interest at heart Why are buyers doing their own research? Adding value and writing a decision memo for clients Why isn't every prospect a good prospect? Hiring lifelong learners: training, development, and standards Customizing CRM and establishing a system An authentic way of selling Complex B2B sales Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel Connect with George Brontén www.linkedin.com/in/georgebronten https://www.membrain.com/blog Book - Stop Killing Deals: How to Avoid Deadly Assumptions and Achieve Sales Excellence (2020)

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