Menswear is still one of the most underserved areas of personal styling. Abbey Page saw that gap before she ever styled her first client, partly through her own experiences dating and partly from hearing friends talk about men showing up for dates looking completely mismatched for the occasion. Once she started paying attention, she realized how few resources there were for men who wanted help with how they dressed.Abbey built her entire styling business around that market, and what she’s learned working with men complicates a lot of the assumptions stylists have about them as clients. They may talk more openly about efficiency, a promotion, dating, or getting a return on their investment upfront, but that doesn’t mean the work stays on the surface. Abbey sees plenty of anxiety, insecurity, and identity shifts once her clients trust her enough to talk about what’s really going on.In this episode of The Six Figure Personal Stylist Podcast, Abbey and I talk about what it takes to build a menswear styling business, how she strengthened her offers and sales process after leaving her corporate job to go full time, and what she’s learned about selling and marketing personal styling to men. We also talk about her frustration with feeling like running a business requires becoming a content creator and why she’s found a different way to market that works for her.1:13 – Abbey’s path from corporate work to personal styling2:48 – Spotting the gap in the market for menswear styling5:16 – Leaving corporate and going full time in her styling business9:59 – Pricing based on comfort instead of what the business needed10:59 – Working with male clients in person and the safety question12:05 – Marketing personal styling to men as a woman13:13 – The sales psychology differences Abbey sees with male clients14:52 – Abbey’s biggest improvements in her sales process17:53 – The sales-call analogy that changed Abbey’s mindset18:30 – Using Threads to market her styling business19:21 – In-person styling versus virtual client work21:27 – The life transitions that lead men to hire a stylist22:38 – Giving men their own space in personal styling24:27 – Recognizing when a sales call is still a win25:32 – More confidence in her offers and sales process26:31 – Finding a marketing approach that actually fits28:58 – The opportunities Abbey is excited to explore nextMentioned In What It Takes to Build a Menswear Styling Business with Abbey PageAbbey Page | Threads | InstagramApply for the Income AcceleratorFollow Nicole on InstagramLeave a rating and review

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