We all know that repurposing content is a great idea. Not only does it make all the content that you create work harder and give it more chance of being seen by your audience, but it also reduces the workload from your point of view as you don't need to keep creating new content, all the time, for every new platform. But simply cross-posting might not get the best results, as when you post the same content, to different platforms without any adjustment for the platform, it doesn't appear to be native. And if you want people to engage in what you're saying AND you want the functionality such as tags, etc to work, you need to do a bit of work too! On this episode of the podcast, I share seven easy content tweaks to make it work better on all the platforms you want to post to. I hope you find it helpful!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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