I'm a *bit* passionate about this one. If you're looking to grow a brand or a business in any sphere, in 2022, social media is an essential part of the marketing mix. And that applies to riders too. With social media, you have access to billions of people, fans and followers, brands who might want to sponsor you, maybe even owners who would like to work with you and invest in you, TV opportunities... quite literally anything you could want. And yet, so many riders leave so much on the table here. The days of sponsoring a rider based solely on results is fading fast (for most, it's already long gone), but the good news is that riders have SO much at their fingertips that they can utilise with minimal effort and time (honestly), that they actually have more opportunities- whether that be for sponsorships, affiliations, owners and anything else- than ever before! In this episode of the podcast, I share a few thoughts on all the above.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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