The Hotel Industry Is Getting It Wrong, Geoffrey Toffetti Reveals What Really Drives Profit What if the secret to hotel success wasn’t found in flashy marketing or expensive renovations, but in the people at your front desk? In this powerful conversation, Sam-Erik Ruttmann speaks with Geoffrey Toffetti, CEO of Frontline Performance Group (FPG), whose journey from valet to visionary redefines what leadership and resilience look like in hospitality. Geoffrey shares raw insights on: ✅ Leading through crisis, and turning a 90% revenue loss into a cultural victory. ✅ Empowering frontline staff to double hotel revenue. ✅ Balancing hospitality, humanity, and technology without losing the soul of service. ✅ Building the next generation of humble, authentic leaders. 🎯 Whether you lead a boutique hotel or a global brand, this episode will challenge how you see your team, your technology, and your purpose. 👉 Liste now and discover how to turn your people into your greatest profit engine.

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