In this episode, host Daniel Disney is joined by David Walsh, the founder and creator of Limelight, a pioneering B2B influencer marketplace. Together, they open the hood to explore the evolving world of B2B influencer marketing and how companies can effectively partner with LinkedIn creators to boost brand visibility and drive growth.====================================================Best Moments:(02:22) David explains how Limelight connects companies with micro-influencers for impactful business partnerships(05:49) Discussing the risks of B2B influencer marketing and the importance of identifying genuine influencers(09:01) Why storytelling and authenticity in influencer content lead to more successful campaigns(14:31) The trend of companies encouraging employees to build personal brands as internal influencers(19:33) Practical advice for companies new to influencer marketing, including research, setting expectations, and trial periods(25:24) The benefits of giving influencers creative freedom while ensuring alignment with brand goals=====================================================Guest Bio:David Walsh is the founder and creator of Limelight, a leading B2B influencer marketplace that connects companies with LinkedIn creators for strategic partnerships. With a focus on authentic content and storytelling, Limelight helps brands enhance their presence and reach through influencer collaborations.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

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