If you’re ready to hear a life-changing, vision-defining story of gratitude, then you’re in the right place.John Israel is a friend and entrepreneur-turned-speaker who has redefined success in his unique niche of the industry. After serving for nearly a decade as the leader of a strategic gifting company, John found himself with a message of gratitude that holds the power to impact client and employee attrition.In this episode he’s sharing his journey to defining the problem he solves and the vision he’s committed to living out. He unpacks the social experiment that changed his life and why it’s important to find your right audience and then teach them (rather than sell to them)! John also talks about why free events are the way to start and how strategic marketing and a willingness to pivot are essential in this industry.THE FINER DETAILS OF THIS SHOW:The competitive advantage in gratitudeWhy experimenting, pivoting, and flexibility will help you find your nicheTeaching vs. selling, and why it matters!Why you must find the right audienceUnderstanding the problem you solveWhy you must be true to your missionAnd so much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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