We speak with Edoardo Martorelli, Founder & Executive Director of Drive Sports Marketing, on how brands, rights holders, and drivers build strategic partnerships across Formula 1 and global motorsport. With 10+ years in commercial strategy including senior roles at Scuderia AlphaTauri and Right Formula, Edoardo breaks down sponsorship sales, partnership management, and global brand activation in one of the world’s most competitive ecosystems.Sport Businessman is a media platform built for investors to learn business models and investable opportunities across sport, media, and entertainment. To request a podcast appearance or explore collaboration opportunities, contact: [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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