On episode 47 of the Sports Business Leaders Podcast, we’re joined by Brian McDonough, Head of Growth for North America, and Vincent van Renesse, CEO of SciSports.SciSports has evolved from an early-stage football analytics startup into a global platform trusted by more than 100 football organizations worldwide. Vincent and Brian walk through the company’s journey, from refining its value proposition during a 2022 growth raise to its 2024 acquisition by the VANAD Group, which helped accelerate its long-term vision.We cover:How fundraising clarified SciSports’ positioning in a crowded sports tech marketThe challenges of adapting a European-built product for the U.S. soccer ecosystemBuilding trust with clubs, academies, and grassroots programsThe company’s expansion beyond B2B into tools for players, parents, and coachesA focused conversation on scaling sports technology, knowing when to pivot, and growing globally with purpose.

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