On this episode of the Sports Business Leaders Podcast, Justin sits down with Brent Peus Jr., Founder & CEO of Skybox, a media-driven growth platform focused on the sports economy. Brent shares his journey from playing quarterback at Stanford University to working in Silicon Valley and venture capital before launching Skybox in 2025.The conversation dives into the rise of private equity and institutional capital in sports, the growing importance of niche media, and why relationships remain the foundation of the sports industry. Brent also discusses building Under the Number, his sports business podcast and newsletter, along with lessons for entrepreneurs looking to break into the sports ecosystem through targeted networking, writing, and creating value-driven content.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related