Back after a break, this episode of the Sports Tech Allstars Podcast presents Joe Dunnigan, CEO-Founder of ALT Sports Data.We discuss the evolving landscape of sports betting, particularly focusing on underrepresented sports. Exploring the challenges and opportunities within the sports betting market, the importance of fan engagement through betting, and the potential for revenue generation for leagues. Joe shares insights on the future of sports tech investments and the strategic direction of ALT Sports Data as they aim to expand their offerings and partnerships.TakeawaysSports betting is a rapidly growing industry with significant revenue potential.ALT Sports Data focuses on underrepresented sports to create new betting opportunities.Engagement through betting can enhance fan interaction and loyalty.The sports betting market is evolving, with operators seeking to diversify their offerings.Consumer demand is driving the exploration of alternative sports in betting.Leagues can unlock new revenue streams by monetizing their data through betting.The integration of betting into sports narratives can enhance fan experiences.Emerging technologies are enabling cost-effective solutions for smaller leagues.The sports tech investment landscape is shifting towards emerging sports and technologies.ALT Sports Data aims to scale its operations to meet increasing demand.To learn more, visit: altsportsdata.comGet in touch with Joe Dunnigan at: linkedin.com/in/joedunnigan Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Global Sports Tech Ecosystem Report 2025: https://sportstechx.com/reports/gster25/ Chapters00:00 Introduction01:59 Understanding the Sports Betting Landscape05:56 The Niche of Underrepresented Sports10:01 Engagement Through Sports Betting13:48 Challenges in the Sports Betting Market17:50 Unlocking Revenue Opportunities for Leagues21:40 Case Studies and Success Stories25:52 Emerging Trends in Sports Tech29:48 Future Plans for ASD

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