How to write viral tweets with the man who beat the X algorithm
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Nick, the man who needs no introduction, but I'm going to give you an introduction anyways. You have probably more businesses than you have fingers at this point. You are running somewhere.com, which is just taking over as a recruiting agency right now. You've got probably a hundred million bucks in self-storage facilities. You've got time to be a good father. You got time to troll the internet when hundreds of millions of people see it. Of course you're coming here and you're sharing some ideas.
Let's do it, man.
And I wanted to do something a bit different. I want to get inside your brain around how you actually craft content that gets people ticking. And I don't know if you can just open up a Google Doc and just start typing out stuff and we can jam on it. However it works, I want people to listen to this and at the end of it, understand how you do it, how you're able to be in Athens, Georgia and get the entire planet to
jump up with happiness or pain or do something you think that works let's do it man i think we can cover a lot quickly because my strategy is pretty simple i mean we all know the framework of great twitter copy but the mindset is a little bit different and the mindset is that if you try to make every single person like you on the internet If you are worried about what people think, if you have thin skin, it's impossible to do well. It really is. Because if you try to make everybody love you, nobody will actually have an opinion on you at all is the truth. So if you're not a little bit different, if you're not afraid to put yourself out there, and if you're afraid to look silly, then it's not for you, right?
So I make myself look stupid sometimes is the bottom line.
I'm going to share my screen and I want to go through tweets. We've never done this together. You're talking about some of the real bangers?
The viral ones?
Yeah, why not? And also other people's tweets too. What makes them great? Let's just go through it. I'm going to share my screen. Can you see my screen? Let's go to you for a second. I'm going to go through maybe a few tweets. And you tell me which one you want me to stop at. I mean, this one has 720,000 impressions. What were you thinking when you tweeted this?
So the structure, you can see it here. I make a statement that people say, oh, wow, that sounds unique. I'm not sure if I'd agree with it or not, but that's not like what I mostly hear. And that's that first line. Okay. Then I spend the rest of the tweet taking a hard line on one side. So there's no nuance. There's no teasing out both sides. My structure is, hey, I'm going to say something. Boom. Well, you know, obviously there's nuance. Obviously there's two sides of it. Obviously it doesn't apply to everybody, but I'm going to act like it does. And I'm going to take a very strong side towards one of them. That's the structure of a great tweet. So something that not everybody agrees with, said as fact with conviction, and then a bunch of really strongly written copy to back it up.
That's how almost all of my viral tweets are structured.
And how were you thinking about this reply second tweet?
It's a little small for me. Let's see here.
Don't buy into... Here, I'll actually make it bigger. Don't buy into this. Actually, can you see better now?
Yeah. So I feel like I just feel super passionate about this in general. Maybe it's because I live in the South. Maybe it's because I see a lot of people making the mistake of waiting too long to have children. And I'll read the tweet. My advice to 25 year olds. get married young and have more kids than you can afford. That's the wow part of the tweet, right? Everybody reads that and they're like, whoa, that's the opposite of what I hear. I hear marrying your, picking your spouse is like, you know, the most important decision you'll ever make. Be very careful about it. Be very deliberate in it. Be, you know, super thoughtful on it. And kids are super expensive and I need to be financially secure before I have kids.
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