Local businesses to start with NO startup costs

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The Startup Ideas Podcast 59 min 3 speakers transcribed
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Jonathan Courtney 0:00
What is the thing that you find the most difficult and painful about entrepreneurship?
Greg Isenberg 0:07
The most painful part about being an entrepreneur to me is the uncertainty, period. Anything could happen. You know, if you're building a SaaS startup, for example, you wake up every day and you check Product Hunt and you're like, I hope that You know, if you're competing against Figma, Figma didn't launch something to compete directly against you. There's like 800 pound gorillas literally everywhere could squash you in a moment. And I just think that the uncertainty and the slot machine nature of being an entrepreneur, it is tough. It is really tough. You have to be at peace with it. If you're not able to be at peace with the uncertainty, then you'll never survive as an entrepreneur. Jay Scream is back. Hello. What's up, dude?
Jonathan Courtney 1:17
I'm sipping here. I'm sipping over here. Sipping time, baby. I'm sipping some bouche. I don't know if it's pronounced bouche. Bouche.
Greg Isenberg 1:27
It means mouth in French.
Jonathan Courtney 1:30
It means mouth? Oh, no. I'm sipping on some mouth.
Greg Isenberg 1:33
Yeah. Wouldn't be the first time. Hey. How are you doing, man? I'm good. I'm good. I'm at the Cabot in the Woods on the lake, Canada. Very nice. Feeling good. Just had a nitro cold brew. Oh, shit. Which makes you feel real good. There's about 350 milligrams of caffeine in it. So that's an average cup of coffee I think has 80.
Jonathan Courtney 2:03
Oh, that sounds dangerous.
Greg Isenberg 2:05
Yeah. So I'm ready to talk about whatever it is you want to talk about because I'm in the matrix.
Jonathan Courtney 2:12
Okay. All right. So before you hit record, I asked you if it was going to be okay to bring this topic to you and you just pressed record. So you don't know what it is yet. So that's how the podcast works. I like it. I've been pushing. So I've been running my company for 14 years coming up in September, AJ and Smart. And there's been many... basically the topic I want to talk about is kind of like burnout and keeping going as a self-employed kind of solopreneur entrepreneur. Like, I guess my first question is, do you ever feel just like, fuck, like I just have so much going on. There's just too much. I just want to get rid of it all and go sell it and live in a cabin in the woods in Canada. So I guess my first question before I even ask, Any other questions? Because I want to learn some shit from you here. Do you get to those phases where you're just done with it all?
Greg Isenberg 3:16
I don't. Really? Yeah, I don't. I don't let it get to that point. If I'm ever feeling like I'm overwhelmed and too much stuff is going on, I just take a step back. Here's one thing I'll say. I actually work every day, like seven days a week. I'm working some amount of time. And I know that's not what you're supposed to do, but I do it because especially in the mornings for me, I noticed that like, I'm really like, I get like one hour of work is like in the morning is like eight hours in the afternoon and night for me. So if I noticed that I'm like getting close to being burnt out, like maybe instead of working two hours every day, uh, Or on a weekend type thing, I'll go to 30 minutes. Or I'll go to zero. So I'm very conscious about the burnout and I just don't get too close to the sun.
Jonathan Courtney 4:21
So talk to me about this. You work every day, by the way, which I think is... who gives a shit? Like there's no rules about when you can work and when you can't work. And I think it's ridiculous that, yeah, everyone's trying to jam everything into the Monday to Friday. And actually that could be causing a lot of burnout because you're jamming it all in there. Then you're like, now is my time where I take my break and now I'm back. So you said you work best in the morning. So the reason you work every day is just so you can work every morning instead of having to work full days, just Monday to Friday. Like how much do you tend to, Like what's your workday look like?
Greg Isenberg 4:58
Well, I work every day because I don't look at it like on a week to week basis. I'm like, okay, I've got like some stuff to do this year and some goals I want to hit this year and I want to hit them. And so my average day is like I wake up, I wake up pretty early and I have three things I need to do every single day. And if I do those three things by 2 p.m., I'm out.

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