Summary On this episode of Startup Junkies, hosts Caleb Talley, Victoria Dickerson, and Daniel Koonce, sit down with Bonnie Adams, founder and CEO of The Joys of Swimming, an organization providing water safety education that saves lives and develops lifelong swimmers. Throughout the conversation, Bonnie shares an inside look at her two companies: The Joys of Swimming and SWIM OZ, and delves into her entrepreneurial journey and the importance of water safety amongst swimmers with all different backgrounds, from elementary school kids to Olympic-level swimmers. Show Notes (0:45) Introducing Bonnie Adams (12:20) Water Education in Schools (22:04) The Impact of Northwest Arkansas’s Entrepreneurial Community (29:27) Participating in Northwest Arkansas’s Entrepreneurial Culture (34:35) The Joys of Swimming’s Origin Story (38:27) Advice to Younger Self (41:50) Closing Question Links Caleb Talley Victoria Dickerson Daniel Koonce Bonnie Adams The Joys of Swimming SWIM OZ Quotes “I’m all about building community. And so it’s been really neat to have that, be able to grow that aspect of it, and circle it back to The Joys of Swimming.” - Bonnie Adams, (8:39) “There’s so much benefit from swimming. Yes, it’s a sport. Yes, it’s athletic. Those are wonderful pieces of it. But the pieces that you learned packing your swim bag, going to a swim meet, preparing your nutrition, all those things are really just amazing. And then you add on the fact that it can save your life is huge.” - Bonnie Adams, (10:19) “I feel like you can do just about anything in [Northwest Arkansas] and there is support somewhere, and it may not be you’re the one that’s going to support me, but you’re going to put me into contact with who is… but it’s really incredible what a tight knit space this is.” - Bonnie Adams, (28:10) “There’s so much to go around, whether it’s events or networking or ideas, we’re in a blessed place. I’m sure everybody else here calls it the same, but [Northwest Arkansas] is a bubble. We are in a very special place and it’s amazing that we get to live here and do life here and learn from each other.” - Bonnie Adams, (31:44)

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