If you've ever thought that hospitality is only for… well, the hospitality industry… think again! Your customers are craving human connection more than ever – whether they're staying in a hotel or buying a pair of socks. And genuine acts of hospitality don't have to be extravagant or break the bank to have an impact. In today's episode, Donald Miller talks with Will Guidara, James Beard Award winning restaurateur and author of the new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. James shares how implementing unreasonable hospitality was key in leading to Eleven Madison being voted the best restaurant in the world. He also breaks down how you can start practicing unreasonable hospitality to grow your business and enrich the lives of those around you! Order Will Guidara's new book, Unreasonable Hospitality, at UnreasonableHospitality.com or wherever you buy books. -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

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