In this episode of the Strong New York podcast, host Kenny Santucci sits down with Peter Bayne and Devon Price, co-founders of Kenetik, to dive into their game-changing ketone-based functional beverage. Peter and Devon share the story behind Kenetik, from its origins to the development of its unique formula. They explore the science of ketones, the process of refining the beverage's taste, and the impressive health benefits, including enhanced brain function, increased energy, and faster recovery. The conversation also covers the challenges they faced in launching a drink company, the critical role of marketing and education, and the exciting potential of Kenetik to revolutionize the health and wellness industry. Tune in for an inside look at how these entrepreneurs are shaping the future of functional beverages. Try it out for yourself! Visit drinkkenetik.com/discount/STRONGNY and use code STRONGNY for 15% off your first order. 00:00 Introduction and Guest Welcome00:24 Understanding Ketones and Their Benefits01:20 Current State of the Kinetics Brand02:00 Innovations in Flavor and Functionality03:26 Safety and Usage of Ketones04:16 Ketones vs. Traditional Energy Drinks06:31 Scientific Insights and Research14:03 Founders' Background and Journey23:53 Challenges and Success in the Beverage Industry30:04 Discovering Thesis and Nootropics30:27 Energy Sources: Ketones vs. Caffeine31:28 Military Origins of Drinkable Ketones33:37 Ketone Precursor and Product Ingredients38:34 Challenges in Marketing and Advertising43:41 The Importance of Healthy Lifestyle Choices50:21 Kinetics: A Super Fuel for Everyone51:21 The Journey of Building a Brand52:25 Final Thoughts and Strong New York Event

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