“Innovation means always doing it differently, always doing it better. Innovation is not always technology; innovation is providing a different point of view to the status quo.” -Hector Garcia There will always be people more successful than we are. This is only a problem if we decide it's not worth taking any action to better our lives because we’ll never be better than those we idolize. Success doesn’t have to mean being the best. Having a healthy, steadily growing business, with loyal clients and dedicated employees is a feat that should be celebrated. Very few people become well-known overnight, it takes time and the confidence to keep putting yourself out there, even if your numbers are low to start with. The more consistent we are, the faster those numbers begin to rise. Especially when you stop trying to sell people something and start showing them you want to authentically help them. Hector Garcia, CPA and YouTuber, is this episode’s featured guest. In this first of a two-part series, Michael and Hector explore how to successfully market ourselves, the power of an innovation mindset, and why connecting authentically matters. If you are tired of letting other people’s success paralyze you into inaction and want to learn to market yourself better, then this is the episode to get you thinking innovatively about the future of your business. During this interview, you'll learn... The value of putting yourself out there How to embrace an innovation mindset The importance of competing against yourself, not others To find out more about Hector, click here. Connect with Hector on LinkedIn, YouTube or X. Time Stamps 02:48 - Hector discusses his career journey 08:33 - Transitioning to hands-off business 14:55 - Putting yourself out there 21:49 - Success isn’t a zero-sum game This episode is brought to you by our great friends at BILL! BILL automates your clients’ AP, AR, spend, and expense, and lets them track and manage their cash flow, in real-time. You can also use the BILL Accountant Console to access insights to level up your advisory services plus so much more! To learn how BILL can help you and your clients, and to sign up for the referral program, visit thesuccessfulbookkeeper.com/bill.

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