In this episode, Nathan Chaney interviews Michael Schwabe, the Global Head of Marketing at Surgere, exploring the intersection of marketing and supply chain visibility. They discuss Michael's background, the evolution of marketing tools, and how supply chain visibility impacts operations and storytelling.Chapters00:00 Introduction to Supply Chain and Marketing02:46 Michael Schwab's Background and Early Influences05:33 Career Path and Early Jobs08:38 Education and Transition to Communications11:30 Evolution of Marketing Tools and Strategies14:17 Career Journey in Marketing and Advertising18:08 Understanding Supply Chain Visibility20:43 Marketing Strategies at Surgere23:33 Conferences and Networking in Marketing27:34 Defining Supply Chain Visibility37:37 Conclusion and Future Outlook Surgere is the official sponsor of The Supply Chaney Podcast for 2026. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.

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