Sunil Nagaraj is the founder and managing partner at Ubiquity ventures, a Silicon Valley-based seed-stage venture capital firm that invests in smart hardware and machine intelligence startups. Sunil talks about how real-world physical problems are transformed into software solutions. He looks for founders with a combination of deep technical knowledge and precise contact with the first prospective customer.Clear product-market fit and go-to-market strategy show the viability of a business idea.Convert any physical problems into software problems for quicker and less expensive solutions.Investors lose interest when you take too much time to explain the context. Instead, simply state what your company does early in the pitch.Position your product through a customer's eyes.Non-profit: Astronomical Society of the Pacific

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