The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow “If you want to convince and persuade someone, appeal to their desires” - Tai Lopez (click to tweet) Everyone needs to learn how to persuade other people if they want to be successful with anything in their life, but most people are going about it all the wrong way. Because most people think about themselves almost all of the time, are obsessed with themselves, their feelings, emotions and desires, these are the things that you need to appeal to if you want to be persuasive. This might seem obvious, but very, very few people are really good at putting themselves in someone else’s shoes and really approaching a conversation, whether sales or other, from that viewpoint. Today, we’re talking about how to effectively persuade someone through the skill of looking at life through the lens of their desires and emotions, not your own. “People are in love with themselves, not with you, and good marketers understand that” - Tai Lopez (click to tweet) Points to Keep In Mind If you want to convince and persuade someone, appeal to their desires Nobody is ever convinced by logic. Appeal to desires, self interest, and emotions instead Emotion is still the most powerful thing in almost anyone’s life Start with other people’s interest, instead of your own, when you’re asking for anything People are in love with themselves, not with you, and good marketers understand that Focus on other people, and bring up your own needs last Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

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