Blake Van Treese has one of the best vantage points in the wine business. As president of Last Bottle, First Bottle, Last Bubbles, and several other online wine retail brands, he sees firsthand how consumers are discovering, purchasing, and talking about wine.Growing up in Napa Valley, Blake's connection to wine runs deep. After first pursuing his love of music in college, he returned to Napa and discovered his path in the retail wine business. Along the way, he also became Doug's son-in-law, marking the first time we've had a family member on the podcast.We had a great time discussing wine trends and technology, the importance of producer relationships, and how the Last Bottle and First Bottle business models are changing the way people discover and buy wine.In another first on the podcast, Blake is offering a promo code that can be used on Last Bottle, Last Bubbles, and First Bottle. It is good for $15 off $100 or more for new customers only and expires on September 1, 2026.The code is: TASTE15Learn more at:LastBottleWines.comFirstBottleWines.comLastBubbles.comInvino.comCAWineClub.comGoldMedalWineClub.comWineOfTheMonthClub.comWineScout.com

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