Scientific Advertising Part 1: Why a hundred year old book matters more today than ever before

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Recorded03 Apr 2020

Publisherpsychotactics.libsyn.com ↗

Handlerec:1667286

Show notes

Does a 100 year old book on advertising still apply today? In this two-part series we delve into concepts that are not just relevant, but crucial in marketing. Find out the principles that have lasted almost a whole century and how they can be useful to you, today. And tomorrow too. Probably the next decade or two as well.

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