Why Mundane Topics Get You Noticed by Clients (And How to Exploit the Power of Mundanity)

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Recorded20 Dec 2019

Publisherpsychotactics.libsyn.com ↗

Handlerec:1667301

Show notes

Most of us think we have to be incredibly special, or at least different to stand out in a crowded market. Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break into a market and then how do you sustain that momentum?

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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