Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today I am joined by Joe Martin. Joe has been helping tourism break free from its dependence on online travel agencies. Joe has just been featured on TEDx and Fox News, as well as several other Publications. Today we talk about companies shifting their budget from office to experience, the financial incentive to work with corporate versus independent Travelers, and some ways to get started.Key Takeaways:[1:46] Joe talks about UpLevel Tourism and why they dedicate their service mainly to corporate groups.[3:45] Websites have changed into digital salespeople.[4:35] What is different on the operational side for corporate groups?[5:11] Joe explains why the tour operator is an experience coordinator.[6:04] What is the financial incentive to a tour operator with a company versus an individual?[8:30] How can you start to get corporate Travelers or Bookers looking at your site? [10:51] Brennen talks about a fantastic place to locate a messaging ad.[13:05] Does Joe think that by starting down the business route by the corporate tours route, companies and operators that follow this process might actually change to fully corporate?[15:00] What's the title of the person on the customer side who typically deals with people who are seeking out tour packages or corporate tours?[16:49] How does trouble behavior look like in the first months of 2023?[17:10] Joe is finding new opportunities in networking groups.[17:51] The one thing everybody needs to know is: The Future is made of experiences.[19:04] Joe talks about his next travel plans.Mentioned in this episode: The Travel Marketing Podcast is brought to you by PropellicLearn more about UpLevel Tourism.Tweetables and Quotes:“Business are shifting their budgets away from rents and into culture.”“The best-performing websites are more like a digital salesperson.”“The tour operator is an experience coordinator.”

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