Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Ryan O Grady, president of Fotaflo. Fotaflo is a photo and video marketing solution that simplifies and automates how tour, activity, and attraction businesses capture and distribute photo memories to their customers. Ryan is a wealth of knowledge when it comes to Travel Marketing Today, Ryan and I talk about photo marketing, especially about Fotaflo, how it came to life, its mission, and the benefits it provides to touristic businesses and their clients. Ryan explains the advantages of using earned media and shares his passion for marketing. Key Takeaways:[1:21] Ryan shares the story of how he met Brennen.[2:18] Ryan talks about his vision for Fotaflo.[4:19] What is the problem Fotaflo is fixing?[6:07] What does the marketing need?[8:06] Which role played experiential photos from a social standpoint in marketing for tourism activity during the pandemic?[11:38] Ryan explains why Earned media is effective.[15:01] Ryan shares the original idea for Fotaflo.[17:28] How does Ryan decide what he will publish on his side?[20:22] What does Ryan see in travel behavior?[24:15] Ryan talks about the many ways to personalize the approach used to deal with customers.[27:18] Ryan shares the most important aspect of Fotaflo.[29:28] Where is Ryan traveling next? Mentioned in this episode: The Travel Marketing Podcast is brought to you by PropellicLearn more about Ryan O GradyVisit FotafloEmail Ryan at [email protected] Tweetables and Quotes:“Overtime people continue to share memories from the past, and this way keep reaching new live audiences, which results in referrals to the business involved.“— Ryan O’Grady “We are sharing memories to get qualified leads.”— Ryan O’Grady “We want you to remember your experiences, and that is for free.” — Ryan O’Grady

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