The Typecast: Grow Your Art Business
Episodes
What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
24 Mar 2026
Contributed by Lukas
Send us Fan MailWhat does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company i...
What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67
10 Mar 2026
Contributed by Lukas
Send a textWhat happens when a journalist from Venezuela becomes a self-taught designer, typeface foundry founder, and curator of one of the most ambi...
What If You Niched Out Instead of Down? | The Typecast Episode 66
24 Feb 2026
Contributed by Lukas
Send a text“Finding your style” is the number one question we get asked, and the one we’ve asked ourselves for years. In this episode, we’re d...
What If Paid Projects Were the Reason You Got Paid Work? With Lisa McCormick | The Typecast Episode 65
10 Feb 2026
Contributed by Lukas
Send a textPre-order our book, Follow Your Art! https://goodtype.us/follow-your-art-bookIn this episode, we’re joined by illustrator, designer, and ...
What If Making Videos Helped You Make Better Art? | The Typecast Episode 64
27 Jan 2026
Contributed by Lukas
Send us a textIn this episode, we’re joined by illustrator, letterer, and YouTuber Chris Piascik for a wide-ranging conversation about building a cr...
What If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63
13 Jan 2026
Contributed by Lukas
Send us a textIn this episode, we sit down with designer Josh Jevons to discuss what it actually looks like to build a sustainable creative career wit...
What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62
16 Dec 2025
Contributed by Lukas
Send us a textWhat happens when two brothers decide to stop overthinking it and build a design studio around the kind of work they actually want to ma...
What if I Left Full-Time to Freelance? with Marisol Ortega | The Typecast Episode 61
02 Dec 2025
Contributed by Lukas
Send us a textIn this episode, we sit down with illustrator, designer, and jill of all trades Marisol Ortega for a conversation that’s equal parts h...
What if Small Businesses Lead the AI Revolution? with Rebecca Shostak of Flodesk | The Typecast Episode 60
18 Nov 2025
Contributed by Lukas
Send us a textIn this episode, we’re joined by a very special guest, Rebecca Shostak, co-founder of Flodesk and lifelong designer-turned-entrepreneu...
What If Social Media Became 70% of Your Creative Business with Callum's Creative Club | The Typecast Episode 59
07 Oct 2025
Contributed by Lukas
Send us a textIn this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, so...
What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
02 Sep 2025
Contributed by Lukas
Send us a textWhat does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down...
What If We Stopped Tying Our Worth to Productivity with Weekend Creative | The Typecast Episode 57
19 Aug 2025
Contributed by Lukas
Send us a textWhat happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out ...
What If We Shared Our Art on LinkedIn for 30 Days: with Katie & Ilana | The Typecast Episode 56
05 Aug 2025
Contributed by Lukas
Send us a textIf LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this epis...
What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55
22 Jul 2025
Contributed by Lukas
Send us a textWe’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done e...
What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54
10 Jun 2025
Contributed by Lukas
Send us a textGraphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to ...
What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53
27 May 2025
Contributed by Lukas
Send us a textWhat actually goes on behind the scenes of a 1-million-follower art account? In this episode, we’re pulling back the curtain on what ...
What if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52
13 May 2025
Contributed by Lukas
Send us a textWe’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attac...
What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
29 Apr 2025
Contributed by Lukas
Send us a textIn this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what...
What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50
15 Apr 2025
Contributed by Lukas
Send us a textWhat happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM cli...
What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
01 Apr 2025
Contributed by Lukas
Send us a textThe past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the ...
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
18 Mar 2025
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, pub...
What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
04 Mar 2025
Contributed by Lukas
Send us a textBuilding a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down ...
What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46
18 Feb 2025
Contributed by Lukas
Send us a textThe idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your w...
What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45
04 Feb 2025
Contributed by Lukas
Send us a textCan two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create a...
What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44
17 Dec 2024
Contributed by Lukas
Send us a textThis past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye. In this episode, we’re hitt...
Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43
10 Dec 2024
Contributed by Lukas
Send us a textIn this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much ever...
The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42
26 Nov 2024
Contributed by Lukas
Send us a textIn this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type found...
Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
12 Nov 2024
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey ...
Creative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40
29 Oct 2024
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, s...
Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39
15 Oct 2024
Contributed by Lukas
Send us a textIn this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of s...
Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38
01 Oct 2024
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type design...
How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37
17 Sep 2024
Contributed by Lukas
Send us a textIn this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and ...
We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36
03 Sep 2024
Contributed by Lukas
Send us a textIn this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and l...
Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35
20 Aug 2024
Contributed by Lukas
Send us a textIn this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with a...
How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34
06 Aug 2024
Contributed by Lukas
Send us a textIn this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her jour...
Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
23 Jul 2024
Contributed by Lukas
Send us a textIn this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — speciali...
A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32
09 Jul 2024
Contributed by Lukas
Send us a textIn this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, every...
Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31
25 Jun 2024
Contributed by Lukas
Send us a textIn this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique...
Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30
11 Jun 2024
Contributed by Lukas
Send us a textIn this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the...
Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29
28 May 2024
Contributed by Lukas
Send us a textIn this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, D...
How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28
14 May 2024
Contributed by Lukas
Send us a textIn this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They...
Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27
30 Apr 2024
Contributed by Lukas
Send us a textIn this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they ...
Should Artists Work for Free with Lennon Bone | The Typecast Episode 26
16 Apr 2024
Contributed by Lukas
Send us a textIn this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topic...
The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25
02 Apr 2024
Contributed by Lukas
Send us a textIn this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth sha...
Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24
19 Mar 2024
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the ...
Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23
05 Mar 2024
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his e...
Using Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22
20 Feb 2024
Contributed by Lukas
Send us a textIn this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managin...
How To Find Your Style & Identity As An Artist | The Typecast Episode 21
06 Feb 2024
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explor...
From Artist to Published Author with Dawn Nicole | The Typecast Episode 20
23 Jan 2024
Contributed by Lukas
Send us a textIn this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force be...
Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19
09 Jan 2024
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative....
How Successful Artist Makes a Full-Time Income from Art Licensing with Erin McManness | The Typecast Episode 18
26 Dec 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renow...
Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17
12 Dec 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in...
What Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16
28 Nov 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative productio...
Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15
14 Nov 2023
Contributed by Lukas
Send us a textIn this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she bega...
Growing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14
31 Oct 2023
Contributed by Lukas
Send us a textIn this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also ...
Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13
17 Oct 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM...
Outreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12
03 Oct 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana talk to poet and artist, Amber Vittoria. Amber shares how she’s able to naturally intertwine the kind...
Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11
19 Sep 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely cra...
Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10
05 Sep 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail ty...
Art Licensing: Our Favorite Secret Income Stream for Artists & Designers | The Typecast Episode 9
22 Aug 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana discuss art licensing and how artists can license their work for products like greeting cards, apparel,...
Creating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8
08 Aug 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process ...
7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7
25 Jul 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save ...
Defining Success As a Creative with Michu Benaim Steiner | The Typecast Episode 6
11 Jul 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana interview Michu Benaim Steiner, Head of In-House International, a studio/agency that works with clients...
5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5
27 Jun 2023
Contributed by Lukas
Send us a textIn this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about w...
Avoiding Creative Burnout and Looking for Client Green Flags with Lynne Yun | The Typecast Episode 4
13 Jun 2023
Contributed by Lukas
Send us a textJoin Katie and Ilana as they interview Lynne Yun, the renowned NYC-based type designer and educator behind Space Type. Lynne shares her ...
Pricing as a Freelance Artist: Examples, Mistakes, Tips & Red Flags | The Typecast Episode 3
30 May 2023
Contributed by Lukas
Send us a textIn this eye-opening episode, Katie and Ilana dive headfirst into the intimidating world of pricing your art as a freelancer!Your hosts a...
7 Ways You Can Make Money as an Artist | The Typecast Episode 2
16 May 2023
Contributed by Lukas
Send us a textIn the second episode of The Typecast, Katie and Ilana dive deep into the different ways artists can make money beyond just selling orig...
How to Start a Creative Business: Art Business 101 | The Typecast Episode 1
02 May 2023
Contributed by Lukas
Send us a textOur first episode is all about the basics of running a creative business. We’re talking about what you need to do to set up your art b...
The Typecast Trailer
30 Mar 2023
Contributed by Lukas
Send us a textJoin Katie Johnson and Ilana Griffo of Goodtype in their new podcast, Typecast. They'll take you on a journey through what it reall...