Send us a textIn this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera.This conversation touches on Dawn’s journey with self-publishing, emphasizing the significance of catering to the diverse needs of her audience. She navigates the challenges of marketing her products while avoiding constant camera exposure, showcasing her innovative and adaptable approach.All that and more when you listen to this episode:• The collaboration process of working with designers and publishers• The pros and cons of traditional publishing and self-publishing in the world of book creation• Innovative strategies for individuals uncomfortable with being on camera• The importance of catering to the diverse needs of the audience• Exploring the various income streams in business• The unique intersection and dynamic relationship between hand modeling and the art of lettering• The crucial role of growing an email list for a direct and reliable connection with the audience• The stability and flexibility brought by diversifying income streams in a business• The importance of acknowledging your personal preferenceConnect with our guest: Dawn’s New Book: The Art of Playful LetteringWebsite: Dawn NicoleInstagram: @bydawnnicoleFacebook: Dawn Nicole - Lettering ArtistMentioned in this episode: Elizabeth Grey - Nails & LetteringColor Street Nail StripsNail Concealer from London TownConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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