What If Personal Projects Were the Reason You Got Paid Work? With Lisa McCormick | The Typecast Episode 65

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Previously titled “What If Paid Projects Were the Reason You Got Paid Work? With Lisa McCormick | The Typecast Episode 65” — renamed by the publisher on Aug 10, 2026

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Recorded10 Feb 2026

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Send a textPre-order our book, Follow Your Art! https://goodtype.us/follow-your-art-bookIn this episode, we’re joined by illustrator, designer, and letterer, Lisa McCormick who is celebrating 10 years of full-time freelancing and doing it her way! Lisa shares how she’s built a career working with major brands without being loud online or glued to every social media platform. We talk about why personal projects are often the reason dream clients come knocking, how curiosity and experimentation have shaped her signature style, and why being “quiet” online doesn’t mean being invisible. We also get real about freelancing and burnout and what it looks like to intentionally design a workday (and life) that actually feels good. From color obsession phases and travel-inspired projects to co-working for mental health, this episode is packed with honest insights for creatives navigating long-term careers.If you’ve ever felt pressure to show up louder, work longer, or sacrifice yourself to success, this conversation is a reminder that there are many ways to build a fulfilling creative life.All that and more when you listen to this episode:What 10 years of freelancing has taught LisaWhy personal projects are her biggest source of paid client workHow curiosity and experimentation lead to unexpected opportunitiesBooking major clients without constantly posting or self-promotingThe difference between growing a following and growing a careerFinding and developing a signature illustration styleThe realities of art theft, Pinterest virality, and protecting your workWhy bigger clients often allow more creative freedomBuilding healthier workdays and boundaries, breaks, and balanceConnect with Lisa McCormickInstagram: https://www.instagram.com/madebylisamarie/ Website: https://madebylisamarie.com/ Behance: https://www.behance.net/LisaMcCormickMentioned in this episode:Chicago BearsMarine LayerPBSDribbbleAdobe MAXConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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