Send us a textIn this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!Erin shares how she transitioned from aspiring to be in musical theater to discovering her true passion in art and pursuing a surface design major. She also touches on the pivotal role of licensing in her income strategy, the significance of realistic business boundaries and the art of infusing uniqueness into creations for client attraction. Erin has written two books “Art Starts with a Line" and "Art Starts in the Heart" and her story offers impactful lessons for creative entrepreneurs.All that and more when you listen to this episode:• How Erin discovers her passion for art from a musical major background• The benefits of obtaining a graduate degree for career and skill-building• Challenges in transitioning to the best-fitting career path• Experiencing the other side of business to realize and learn what doesn't work• Balancing logistics, scaling, and streamlining in a creative business to avoid burnout• Creating realistic boundaries for business owners• Allowing oneself to fail, try, and learn• Writing "Art Starts with a Line" and "Art Starts in the Heart• Pros and cons of artist representation• Tips for making your artwork stand out • The importance of building relationships in business• Balancing priorities between creative pursuits and teachingConnect with our guest: Online shop: Brand Story – Paper Raven Co.Instagram: Erin at Paper Raven Co.Mentioned in this episode: Katie Hunt - Podcast for Product-Based Creative EntrepreneursArt Starts with a LineArt Starts in the HeartGreenvelopeConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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