This is a conversation about what happens when the data you’ve trusted your whole career turns out to be pointing you in the wrong direction. It’s about the moment when logic starts to unravel, and real clarity begins ... not in more numbers, but in understanding what the customer truly sees. Michael Ross brings a deep humility to his insight: that the story behind the numbers can be more powerful than the numbers themselves. Michael is one of the most respected thinkers in retail and customer data today. A Cambridge mathematician and entrepreneur, he co-founded one of the UK’s earliest online retailers, now advises global brands, and teaches at London Business School. But in this episode, it’s not what he knows - it’s what he rethought - that will stay with you. The Unlock Moment is hosted by Dr Gary Crotaz, PhD — master interviewer, executive coach and author. Downloaded in over 140 countries. Sign up to The Unlock Moment newsletter at https://tinyurl.com/ywhdaazp Find out more at https://garycrotaz.com and https://theunlockmoment.com Also discover his other podcasts, The Box of Keys and Unlock Your Leadership. Follow, subscribe and leave a review wherever you get your podcasts — and connect with Dr Gary on LinkedIn for more leadership insights. Part of The Unlock Moment podcast family.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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