Years ago, Dan Demsky wanted to buy a merino wool t-shirt for travel to lighten his load... and he couldn't find one. It haunted him. He knew this product should exist, and after a business coach told him he shouldn't do it, he spent 18 months on research and development that resulted in a crowdfunding campaign that raised $380K USD.That brand was Unbound Merino, purveyors of quality merino wool clothing. Today, Unbound Merino is a multi-million dollar global brand selling in over 100 countries.Its not all puppies and roses: they had positioned the brand as a travel accessory, impacting their sales in a pandemic world.Key Takeaways:The grassroots campaign strategy that drove their initial successThe difference between publishing and launching your storeHow the pandemic has created a new mentality for their businessLinks MentionedUnboundMerinoIndieGogo: Unbound Merino - The ultimate travel hack SponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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