In this episode, you'll learn how to use content marketing to get traffic to your store, specifically, when it works, when it doesn't, and patterns we've noticed in successful content. The warm and knowledgeable Devesh Khanal joins us to discuss it. Devesh runs Grow & Convert, a content marketing agency producing magazine quality, in-depth blog content for companies. He's full of practical advice that anyone can implement to drive more qualified traffic to their store. I asked him... What are the different types of "content marketing" that ecommerce store owners could do? Are there ecommerce stores or brands where you think content marketing isn't a good idea? For blog content, how should you come up with ideas of what to write? Who should you hire to do this for you? Should the owner do it themselves? Tune in for more details! Resources Grow & Convert Rev BuzzSumo SurveyMonkey Hotjar Qualaroo Google Keyword Planner Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?”

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