We’ve talked often on this show about the importance of emails. But leveraging emails as a marketing channel requires having a list of customers and prospects to send those emails to. So what do you do? The answer is pop-ups. In this episode, we discuss best practices and benchmarks for pop-ups with the founder of popular pop-up app Privy, Ben Jabbawy. Through Ben’s leadership, he has helped grow Privy to support over 200,000 marketers in 180 countries. His data-driven approach to lead capture and on-site personalization has helped brands like UNIQLO, The Beatles, The Ellen Degeneres Show, and now you. Listen now. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: The gap in your funnel that’s fixed by pop-ups The difference between advanced pop-ups and a basic pop-up Use cases, offers, and stats for pop-ups How to use pop-ups without angering Google The #1 factor that affects conversion rate The most effective formats and triggers for pop-ups Links Mentioned: Privy Academy Privy for Shopify Drive More Sales with a Same-Day Shipping Countdown Timer Give customers another reason to buy with our simple to use, professional-looking shipping countdown timer. ☞ Start your free 7-day trial

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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