Facebook ads are getting increasingly competitive and expensive– and it's not stopping anytime soon. That's scary for those of us that rely on Facebook ads to power their business and their income. In this episode, social media advisor Andrew Foxwell talks us through tactics to make Facebook ads a more reliable part of your business. You'll hear: Why Facebook ad costs are rising How to recognize and overcome facebook ad fatigue What mandatory Campaign Budget Optimization (CBO) means for you Why social proofing is an algorithmic game changer How to accelerate engagement on your ads Since co-founding Foxwell Digital in 2012, Andrew Foxwell and his wife Gracie have worked with hundreds of businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns. Andrew's past & present clients include Square, Eventbrite, Fitbit, Blenders Eyewear, Pura Vida Bracelets, Bryan Anthonys, Grand Ole Opry, and more. Andrew regularly teaches training courses with Jon Loomer on various topics such as Facebook Analytics, Business Manager, Dynamic Ads, Scaling, and much more. Andrew is also the co-host of the Ecommerce Influence podcast and has been featured in the New York Times, TechCrunch, and various other print/online publications. Tune in for more details! Resources Andrew's consulting site: Foxwell Digital FB Training Ads: Jon Loomer Twitter: @andrewfoxwell FB Group: eCommerce Heavyweights Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

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