Today's guest runs the least politically correct store we've come across, and we love it. Yanne Root, founder of Violent Little Machine Shop, has made a business out of inappropriate morale patches. In this episode, we talk about Yanne's individual journey, what makes his business successful, "the voice" he presents to customers, and the mindset he uses to stay successful. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Links: Violent Little Machine Shop @ViolentLittle ReWork, 4 Hour Work Week Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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