"A trusted referral is the Holy Grail of advertising." - Mark Zuckerberg, Facebook CEO Why doesn't everybody do referral marketing, then? Why isn't it more popular? Because referral marketing is notoriously hard to execute properly. It requires a significant investment of time, energy and resources. It requires commitment. It requires a quality product that's worth talking about. It requires great incentives, effective communications, and the system has to be functionally watertight, or you'll have unhappy customers. In this episode, we talk with ReferralCandy CEO Dinesh Raju how to get it right. He shares what he's learned from running thousands of referral programs for merchants, retailers and businesses of all sizes, across all verticals. We'll discuss every single detail, from the incentive structures to how to effectively communicate them to your advocates. Add A Refer-A-Friend Program To Your Shopify Store: http://pages.referralcandy.com/InterviewPodcast.html Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.

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