Alan is joined again by Dr. Addison Killeen! Addison has owned multiple practices, has bought existing practices and done startups. He has interesting expertise in marketing all kinds of different practice situations and we talk about a lot of them in today's episode! Even the guy who wrote the book on associateship sometimes has to look for an associate! Associates come in all shapes and sizes! An aside about Lincoln, NE (Nebraska Nice) Marketing encompasses everything (branding, patient care, texts/answering the phone, website, ads, etc. Marketing is very situational (Addison's test lab) The best dollars spent marketing (in Lincoln, NE)...t-shirts! Patients LOVE it when you give them something. External vs. Internal marketing Don't do your own website! What types of practices need what types of marketing? Make sure your phone is being answered! Do you have a marketing calendar? Addison's favorite procedure Working on farmers Some links from the show: The Dental Marketing Manual: The Comprehensive Guide to Marketing Your Dental Practice, by Addison Killeen Come see me at the Enova Illumination booth at the Greater New York Dental Meeting! Go get your ticket and your room for Voices of Dentistry 2023! Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy." If you'd like to support the Very Dental Podcast Network then you should support our sponsors! -- It's time to stop hating removable! Dr. Russell Schafer is teaming up with our friends at CAD-Ray to teach Dentures: Fit, Bite and Smile at the CAD-Ray Las Vegas campus! You'll learn analog and digital techniques to provide predictable and efficient complete denture care! Check it out at verydentalpodcast.com/lasvegas. -- Our friends at CAD-Ray want you to know that there has never been a better time to get into intraoral scanning! They sell and support all kinds of digital dentistry products from scanners, to printers and even cloud based software! For instance, the Medit i600 itraoral scanner is priced at just about $13,000! And if you didn’t know, CAD-Ray now distributes 3Shape scanners and the amazing Trios 4 wireless just had a $10,000 price cut! It comes in under $25,000. And all these options come with CAD-Ray’s unbeatable support! Go check it out at verydentalpodcast.com/cadray! -- If there is one thing that’s changed the way I look at teeth the most, it’s probably the headlight I use with my loupes. Our friends at Enova make amazing loupes and distribute Zumax dental microscopes, both the best you can buy. But the amazing, weightless and cordless Qubit, Quasar or Quantum headlights (all others are just toys) are the biggest game changer. But be careful…if you try one, you’re going to buy one! Why haven’t you checked out Enova Illumination yet? You can get a killer deal on all things Enova by using the Very Dental link you’ll find at verydentalpodcast.com/Enova! -- Have you been looking at your supply bill lately? Prices are REALLY going up on all the things you use every day in your office. Our friends at Crazy Dental understand and are here to help! Very Dental listeners can get 10% off their orders from Crazy Dental by using coupon code “VERYDENTAL10”! Go check out their amazing catalog and save yourself 10% off of their already amazing prices at verydentalpodcast.com/crazy! -- If you’re looking for a one stop dental marketing solution, then look no further than the Wonderist Agency. Wonderist can help you with branding and a killer website. They’ll design ad campaigns no matter how you want to get your name out there. But maybe most importantly, they’ll show you how your marketing plan is working! They have industry leading analytics that help you understand what works and what doesn’t in your area and they’ll help you spend your marketing dollar in the wisest way possible! Go check out the Wonderist Agency at verydentalpodcast.com/Wonderist!

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related