An episode about finding and clarifying the purpose of your business. Why does your business exist? Topics covered include: The limits of "Mission Statements" The benefits of a really short elevator pitch for your business' purpose: encapsulating it all in just 3 words It can often take a long time to move from intuitive to fully conscious business purpose. Don't worry, you can get going and discover it on the way Three things to think about to clarify your purpose: What will inspire you? What will inspire others? What do you have the capability to deliver? Show Notes: Episode 107 (Part 1 of What Kind of Business Should I Start?) The 7 Habits of Highly Effective People by Stephen Covey The Art of the Start by Guy Kawasaki Making It All Work by David Allen

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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