When you're creating your website or building a sales page, you need to write the words that will go on those pages. The official term for the words that go on your website or sales pages is: copy. And copywriting is a skillset that most of us are not born with. But the good news is that you can learn how to write effective copy, and copy that connects and converts! In fact, you need to learn how to do this. Because if your words and your marketing language are not crafted to connect with people and motivate them to take action, then your business will really struggle. To help us with this I have a guest on this episode who is an expert in this field and she's got a lot of great tips and tricks to share. Lucy Bedewi is a personality-driven copywriter who specializes in crafting copy for businesses that want to stand out and scale. She has worked with a variety of companies, ranging from growing solopreneurs to multi-million dollar brands. In this episode I sit down with Lucy to pick her brain on a number of topics related to copywriting, like cultivating your brand voice, connecting with your prospects on an emotional level, and the common mistakes she sees people making with their copy – and the very simple fixes that you can do right away. Full episode notes: https://drkimfoster.com/132

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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