Today Andy brings together yet another blockbuster roundtable with David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, Mark Treacy, Senior Director of Strategic Accounts at Miro, and Kyle Williams, Founder at Brickstack. The panel discusses the role and power of feelings in the sales process, a buyer's decision-making process, and how a person's job or career trajectory can influence their purchasing choices. They discuss creating a sense of urgency, addressing latent pain, and differentiating between the elements of importance and priority.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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