Advertising at Google (Sissie Hsiao)

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Recorded21 Sep 2020

Publisherthewomenintechshow.com ↗

Handlerec:4345220

Show notes

Google’s main source of revenue is digital advertising. Sissie Hsiao, VP of Display, Video and App Advertising at Google, explained what digital advertising is and its workflow. We also talked about the role of Machine Learning in advertising and tackling invalid activity. Sissie then explained her path to a leadership role.

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