We’ve seen a lot of diversity on this podcast. I love talking to successful YouTubers because there are just so many ways to build successful and profitable channels. This season we’ve seen someone take up to 2 days to film 1 video, this week we’re finding out what it looks like on the other end of the spectrum. Mom, YouTuber and CEO Cassandra aka ClutterBug shares how she raises 3 kids, plus runs a successful channel of over 400k subscribers and makes $300k a year in all her businesses while doing everything in her power to not make anything feel like work! “Be consistent. Because if you love talking about something, the opportunities will come.” Cassandra’s overnight success was 11 years in the making. She started on YouTube in 2008. Monetizing was the furthest thing from her mind, she was just excited to share her organizing videos. But over the next 4 years, her channel hit 100k subscribers and she flipped the AdSense switch and money started coming in. So much money that she closed down her home daycare business she started to earn an income as a stay home mom. On the high on being able to do what she loved and get paid for it at the same time, her channel was unfortunately abruptly shut down. All that income and the earning power she built up in her videos for 4 years vanished overnight. “I treat my channel like a business, but I’m loving it like a hobby.” In the moment it was devastating to start over from scratch, but eventually, she’d see that it was the best thing to ever happen to her because it allowed her to build her brand Clutterbug. She was able to work smarter, and in 2 years she was back to earning what she was before, long before hitting the 100k subscriber mark again. Now she’s able to be fully present with her family after school and work when she feels driven and motivated. It’s not about the money for her, but for the fun and growth that she derives from what she does, even if that means leaving money on the table. In this episode, she shares all her income streams and how she has built them up to generate over 300k a year for her with zero employees, how she’s able to monetize her channel with doing sponsored videos or brand deals, how her first book deal came together and how she gets all her books to hit the bestseller lists in an organic way, her strategy for YouTube growth without being yucky, clickbaity or feeling like work, how she built an accredited and affordable certification program for organizers and so much more. Enjoy! “I offer really good free content so people think, wow, this free thing is actually good, the paid thing must be even better!” Check out the show notes Join the Zero to Influence Bootcamp waitlist Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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