How do you negotiate with brands the right way, and get deals that others won’t? You’re going to want to listen to this episode to get all the info. Aliza Freud, American Express executive of 10 years, turned Founder of SheSpeaks, dishes the inside scoop on how to successfully work with brands who want to do research and marketing through influencers. “You have to ask yourself - how valuable am I to a brand?” Aliza actually got into the influencer marketing business by accident. She first started SheSpeaks to help brands understand women’s interests and do market research. When she noticed that a lot of sign-ups were women bloggers and influencers and that they wanted to review the products on their platforms, a light bulb went off. “Be aware that your audience on those platforms, you don’t own, you are just renting it.” Through SheSpeaks, she continues to be a strong advocate for making women’s voices heard by helping members make an impact through connecting with brands, the press and each other. Aliza believes that women’s voices are powerful and that there’s no excuse for us to continue to be misrepresented by marketers. “You have to be good at creating the content that is going to get the brand and your audience excited.” After being in business for over 11 years, Aliza has worked with a ton of women influencers, helping them to negotiate with brands and create engaging content that is amplified at-scale to millions. Her network of influencers now consists of over 250,000 women with a combined monthly reach of 300 million consumers! “As much as you can, in your media kits, start talking about how you’ve driven results.” Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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