Most artists treat seasonal work as a gamble - feast when demand peaks, hustle for leads when it doesn't. Lindsey Mae flipped the script. By building a loyal roster of clients who lock her in a full year in advance, she's turned seasonal work into predictable, recurring revenue. In this episode, she walks through her "Christmas in July" booking strategy, how she manages capacity with a priority system, and why eliminating the constant churn of new client acquisition is the real business move.Lindsey Stimson Lewis is a Winston-Salem–based muralist and window painter who specializes in large-scale custom work for residential and commercial clients. After spending years painting sculptures at her husband's metal fabrication company, she went full-time with her own business and built it around predictable, recurring seasonal revenue by cultivating a roster of year-in-advance clients.Connect with Lindsey:WebsiteIGCreative finds:Zibra's NEW 1" Angled Brush is coming soon! Keep your eyes peeled on enjoyzibra.com and use code BANTER10 for 10% off your order.In this episode, we discuss:Why Lindsey Mae's "Christmas in July" booking strategy works and how to use it with your own client baseHow a priority system for repeat customers eliminates constant new lead acquisitionWhy capacity planning is actually the competitive advantage in seasonal creative workWhat Lindsey Mae's business coach helped her figure out about strategy and scalingHow predictable seasonal revenue beats year-round client churnWelcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project. Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.Connect with Zibra: WebsiteInstagramTikTokFacebook YouTubeBlog

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