Welcome back to the Think BIG for Africa Podcast. In today’s episode, my guest is Mbulelo Jili; a Branding Guru and Market Analyst. Mbulelo is the Founder and Managing Director of “The Local Agency.” The Local Agency helps brands scale & construct data-driven marketing strategies in African markets. This conversation was relatively short, however we covered several important topics. It started with banter where I exposed my Ignorance of music trends – I had only recently discovered Burna Boy.1. Mbulelo’s life journey that led him to a Career in Advertising2. The Diversity and Uniqueness of African Markets - Led to The Birth of The Local Agency3. Audience Research and The Road Map for Effective Marketing Strategy4. The Evolution of Marketing and Branding in Africa5. Ideal customers of “The Local Agency”6. Personal and Business Branding in the age of the internet and social media.7. Challenges in marketing in Africa 8. Identifying and managing privacy issues in Africa9. The next moves of “The Local Agency”10. What does representation mean to you?11. Reading books to expand our horizon - Mbulelo’s Recommendations12. Fixing local issues through fostering entrepreneurial minds in Africa – a few more.Listen, share, and kindly subscribe to the Think BIG for Africa Podcast on your favorite podcast platform (Apple Podcast, Spotify, Google Podcast, Amazon Music, etc).Enjoy!

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