If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHi, and welcome to the Decoding Culture Podcast on This is HCD. The podcast focuses on the importance that culture plays in all areas of business and society, form how it shapes organisations to how it influences consumer experience, design, and larger societal trends. My name is John Curran and I’m your host. I’m a business anthropologist, executive coach, and CEO of JC and Associates, which is a consultancy that explores how culture shaped organisations and consumer behaviour. For this episode, I want to start with a question, why are companies and brands turning to business anthropology to understand their consumers and organisations? To answer this and to discuss the value of business anthropology in general, I spoke with Bob Morais, a business anthropologist and adjunct professor at Columbia Business School in New York. Creators & Guests Gerry Scullion - Host Stef Murphy - Producer Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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