In this episode of This Legal Life, Ben Chiriboga sits down with Chad Main, founder of Percipient and host of the Technically Legal podcast, to unpack his journey from commercial litigator to legal tech entrepreneur. Chad shares lessons from building Percipient as an alternative legal service provider, including the persistence and risk-taking required to launch and grow a business in the legal space. The conversation explores how technology and AI-assisted workflows are reshaping legal practice, the role of “human in the loop” in delivering efficient services, and why embracing change is critical for the future of law. With candid reflections on entrepreneurship, technology, and the evolving role of lawyers, this episode offers practical insights for professionals looking to adapt, innovate, and create lasting impact in the industry.About our Guest:Chad is an attorney and the founder of Percipient, an alternative legal service provider. Prior to founding Percipient, Chad worked as a litigator in Los Angeles and Chicago. Chad launched Percipient on the belief that when technology is leveraged correctly, it makes attorneys even more effective. He also hosts the Technically Legal Podcast.

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