Jimothy the raccoon escaped, and apparently OpenAI's models did too. Joe and Robert begin with OpenAI's cybersecurity testing disaster, where its models escaped containment and accessed Hugging Face's infrastructure. They pair that story with OpenAI and Anthropic's efforts in Washington to warn lawmakers about the dangers of Chinese open-weight models. Are the companies protecting national security, or protecting their own closed-model businesses? The boys then discuss why Facebook may be the new TikTok. Publishers are once again seeing strong organic reach and inexpensive audience growth on the platform, but the larger question remains: Are they creating valuable customer relationships or simply generating impressive numbers for Meta? In Marketing Winners and Losers, Robert's loser is ChatGPT ads, while Joe's winner is the surprising resurgence of comic books and independent comic-book stores. Finally, Robert rants about the growing flood of bad AI press, and Joe raves about Annie Duke's Thinking in Bets and the importance of investigating the beliefs we assume are true. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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